The main reason response rates in direct mail fundraising are relatively low (and falling) are that most pieces never really get noticed. Here's one relatively easy way to be noticed in the mailbox: Weird stock. That's right, envelopes that are something other than normal white paper. Like this credit card offer I got the other day: Forget the fact for a moment that it's a terrible offer that I already know I don't want. It stands out. It got about three seconds more consideration than it would have otherwise. And that can be the difference between response and nothingness. The cost for weird paper is higher. But often well worth it.
from Future Fundraising Now http://ift.tt/2FUHEh6
An easy way to stand out in your donor's mailbox
0 comments:
Post a Comment