Do you sometimes wonder why your donors don't get it?
You try and try to show them how important and transformative your cause is -- but response is low, donors are lapsing away, and you can't seem to find the growth you need ...
Why don't they get it? What can you do to make them see?
Maybe it's you who doesn't get it.
Maybe you've been speaking to yourself and not to them. Maybe you're trying to persuade yourself, not them.
Fundraising is not about showing your greatness and hoping they'll agree and climb aboard your bandwagon. It's about showing how you belong on their bandwagon.
You can't change the way other people think. But you can change the way you communicate.
Want help bringing yourself and your donors eye to eye? I'm available for free 25-minute coaching sessions. Just click here and directly schedule an online conversation with me or with Sean Triner.
(This post first appeared on January 18, 2013.)
from Future Fundraising Now https://ift.tt/2HABxze
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