We're getting smarter all the time about how to treat donors who give online. Here are 7 Best Practices for Donor Thank You Emails from the Nonprofit Marketing Blog:
- Say Thank You Within a Week of Receiving a Gift
- Send From a Recognizable Name (not a sender that seems to be a bot!)
- Make Your Subject Line Specific (say "thank you" or something like it)
- Keep the Focus on the Donor (don't brag about your org)
- Acknowledge Previous Gifts
- Share the Impact of the Gift (with a story or testimonial)
- Say Thank You More Than Once (you can't say thank you too much)
Let me add one more: If you have the donor's postal address, also send a postal thank you. This can go a long way to encourage multi-channel engagement, which gives you the best of both worlds: The high average gift of online and the superior retention of offline.
from Future Fundraising Now http://bit.ly/2D8VrON
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