Are you getting Donor Love wrong?
If you are, you aren't alone.
A common way Donor Love goes off the rails and becomes something like Donor Indifference is two bad, but common, assumptions, according to a very helpful post at Clairification: Two Ways Nonprofits Get Donor-Centered Fundraising Wrong.
Those assumptions:
- People don't want to be asked.
- People don't need an ask; they will simply give spontaneously as a result of being wooed.
These assumptions are bad, because they ignore basic truths of the human mind.
Here the better assumptions, according to Clairification:
- Donors want to be asked because they're starved for the love that comes from giving and receiving.
- Donors need to be asked because when they're not, they don't know how much you need their help
You'll spread around a lot more Donor Love if you work from those assumptions.
from Future Fundraising Now https://ift.tt/2NKrkSy
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