What belongs in your donor newsletter?
Quick answer:
Amazing stories. All giving credit to donors for making them possible. Not much else.
But there are a few other things you can very usefully include, and here's a useful guideline from the Heroic Fundraising Blog, at The Best 'Maximum Impact' Ratio for Your Donor Newsletter
A balanced, impactful donor newsletter follows the 90/10 rule: 90% of your content to stories of impact and 10% to other news and updates.
What should be in the 10%?
- Planned giving recruitment articles.
- Announcements of upcoming events (assuming donors are likely attendees)
- Volunteering opportunities
- Useful and relevant content (recipes, cultural articles, etc.)
What should not be part of the 10%:
- News about staff accomplishments/awards (unless you can really give the donor credit!)
- Pictures from your gala of well-dressed people holding champagne flutes
- Statistics (demonstrate your impact with stories instead)
- Stories praising large donors (find better ways of rewarding them that won't make all your other donors feel small)
What maybe should be there:
- List of your board members (most likely not)
- List of donors (this is useful for some organizations, but not most)
Remember the purpose of a donor newsletter: To make donors feel great
from Future Fundraising Now https://ift.tt/37uKQud
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