» » My Black Farmer Christmas Day TV ad will shine a light on small charities

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Business donors focus on big charities, but after my brush with leukaemia, I want to do something for those who do extraordinary work on a shoestring

When I decided to fund a TV commercial on Christmas Day, I didn’t realise it would lead to the start of a campaign to ask large businesses to change their approach to charitable giving and support small charities.

Here’s how that came about.

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from Voluntary Sector Network | The Guardian http://ift.tt/2hOvmdG
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