Here's some useful help from Equally Ours, a UK human rights organization: Talking about human rights (PDF).
It's about communicating about human rights issues, but it applies well to fundraising -- or just about any attempt to persuade people to do good:
- Educating with facts. Because people make decisions on emotions. Facts are more likely to drive them the other direction.
- Arguments about legal and procedural issues. They may matter, but your donors don't care!
- Myth-busting. When you try to bust a myth, you're more likely to cement the myth in readers' minds.
- International arguments. Like, "We should support this cause or other nations will not respect us." Your donors don't think that way.
(Thanks to Irish Charity Lab for the tip.)
from Future Fundraising Now http://ift.tt/2rKmlUw
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