How the other half give: working with charity's biggest donors

How do you get a mega-gift donor to give to your charity? It’s all about the personal touch, according to industry sources

While all types of fundraising require certain skills and personal attributes, there is a certain art to major donor – or mega-gift – fundraising. And as the UK’s wealthiest people gave away a record £3.2bn to charitable causes in the past 12 months, according to the Sunday Times’ annual Giving List – an increase of 20% on last year, it’s an art that charities would do well to learn to do right.

When Amy Swart, now head of fundraising at Fight For Peace, was working as a fundraiser with the NSPCC, she began working with a donor who was already giving large amounts. Over a period of nearly four years, she built a strong relationship with him and her hard work came to fruition with a multimillion pound mega-gift at the end of the process.

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from Voluntary Sector Network | The Guardian http://ift.tt/2tjXwU5