Two steps to getting donors to keep on giving

Fundraising is not just asking.

When it is, it doesn't work very well. Worse, it contributes to the sadly common belief that charitable giving is for chumps who pointlessly dump their money into ineffective and/or fraudulent nonprofits.

Fundraising is just as much about what happens after the donors give -- maybe more.

The Veritus Group blog points out this important fact at Why Your Donor Will Give Again. Here's why donors will give again:

• You will thank them properly and promptly, with enthusiasm and genuine gratitude
• You will tell them how their gift made a difference. Not once, but many times.

If you aren't thanking your donors well and promptly, their chance of giving again drops steeply. Same thing if you aren't showing them that they make a difference.

It's that simple. And that difficult.

from Future Fundraising Now http://ift.tt/2th2T6k