One of the strangest surprises about fundraising is this: When you go to donors with incontrovertible proof that the problem you want them to help solve is really, really big ... you chase away donors.
Donors don't want to solve problems because the problems are big. The want to solve them because they are solvable.
And, if you think about it, big and solvable are pretty much opposite features.
That's the important point of The Surprising Way to Raise Money for Big Problems at the Guidestar Blog:
... if you want to change the world ... don't present a challenge that no reasonable person could ever expect to solve. Instead, offer manageable steps for your supporters. Look at things from the donor's point of view and show them how they can make a difference. Instead of saying that you need $10,000 a day to keep the doors open for a shelter for the homeless, you could tell people that a $20 contribution will put a roof over someone's head for a week.
Telling stories instead of bowling them over with statistics is not an easy change. Nor is scaling back the problems you describe to human size. But it makes the difference between weak and strong fundraising results.
(For some examples of the difference between big-problem fundraising, and solvable-problem fundraising, see Fundcrushing Page.)
from Future Fundraising Now http://ift.tt/2smxcnp
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