The real job in fundraising is getting the second gift from a new donor. That's when the relationship starts.
That's why this post from John Haydon, 3 Ways to Make a Lasting Impression with First-Time Donors, is especially important:
- Express heartfelt and sincere thanks. This alone will set you apart. Forget what you may have heard from surveys: Donors want to be thanked, and they will reward you for it with loyalty.
- Reinforce the impact THEY made. Don't brag about what you're going to do with their gift. Tell them what they are making possible.
- Differentiate your org by going old school. Phone call! Hand-written card. The older school, the better!
from Future Fundraising Now http://ift.tt/2zHWguv
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