The illustration that revolutionized my fundraising career

The first time I saw this picture, it changed my world:

It was back in the days of the late, lamented Domain Group. I thought I understood the concept of donor lifecycles. Bu this illustration, by brilliant colleague, brought it to life for me.

From that day on, I had a better, more integrated, more intuitive understanding of what's really going -- big picture -- on when we ask donors to give.

I'm not showing you this to tease you. I'm showing it because it's one small part of my upcoming Moceanic course, 7 Steps to Creating Record-Smashing Direct Mail.

I'll not only show you this illustration (and give you a downloadable version of it), I'll tell you what it means in your fundraising. And -- I think -- I'll give you the career-boosting insight that it gave me.

That's just one of the many things you'll get if you register for this course.

But that's not all. Here's just a taste of what you'll get out of the course:

1. Discover the ultimate labor-saver that should be part of every direct-mail project.
2. Learn the four indispensable elements of an offer that brings in the revenue.
3. The big mistake that almost everyone makes, flattening the power of their direct mail fundraising.
4. Where to put the useless stuff your boss is forcing you to include in your direct mail.
5. The secret fundraising weapon that amateurs hate to use.
6. What should be on the back of your reply coupon.
7. How to make sure even the most casual "skimmer" gets the message.
8. The part of every direct mail package that has the most impact.
9. The winningest envelope teaser of all time (and you can use it).
10. How to use postage to increase response.
11. Three ways to turn the humble return envelope into a response engine.
12. What NEVER to include in a direct mail package.
13. How remove the common down-side of using premiums in direct mail.
14. The most important gift in fundraising (it's not the first one).
15. The four-step formula to all successful fundraising.

Register here for 7 Steps to Creating Record-Smashing Direct Mail!

Register before Friday (February 9) and get $100 OFF. Full price: $397. But you can pay just $297!

... a price that is virtually a joke, considering how much more money you'll be able to raise after you take the course.

Here's what you get:

• Four densely packed 90-minute online sessions.
• Take them at your own pace and on your own schedule.
• Tons of practical bonus materials that would by themselves cost hundreds of dollars if you could even buy them.
• Access to the Moceanic community, the smartest and coolest fundraising professionals around the world, who can be your sounding board and friends.
• And it's guaranteed. If you don't think it's worth what you paid, you can have your money back.

Register here for 7 Steps to Creating Record-Smashing Direct Mail.

from Future Fundraising Now http://ift.tt/2FQV2yP