Here's an easy improvement. Change the The 1 Word That Shouldn't Appear In Your Nonprofit's Email Newsletter Subject Line (according to the Bloomerang blog.
That word: newsletter.
As the post theorizes:
With the amount of emails we're inundated with on a daily basis, getting another "newsletter" feels like work; reading it becomes like a task to complete.
Try something specific instead. Tease the content of a story. Say something meaningful to the donor. Just avoid "newsletter."
I should note that "newsletter" is a great word to use on the outer envelope of a print newsletter. It works wonders there!
Looking for more practical help with your fundraising? Register for my 4-part online course, 7 Steps to Creating Record-Smashing Direct Mail!
Register before Friday (February 9) and get $100 OFF. I hope you can be there.
from Future Fundraising Now http://ift.tt/2FUJdI4
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