Big data might attract the headlines but what about small data? Martin Lindstrom argues that this is just as important. Martin Lindstrom is an advisor to companies including the Walt Disney Company, PepsiCo, Nestlé, LEGO, and Red Bull. He is the author of the international bestseller, Buyology, as well as six other titles. His book BRANDsense was acclaimed by the Wall Street Journal as “...one of the five best marketing books ever published.” Lindstrom was recognised by Time Magazine as one of the top 100 Most Influential People in the World. In 2015, an independent study conducted among 30,000 marketers named Lindstrom the world’s #1 brand-building expert; and Thinkers 50 recently named him one of the world’s top 20 business thinkers.
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Small Data: The Tiny Clues That Uncover Huge Trends
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