You know you should be producing a donor newsletter. But you feel intimidated by the task: What are we going to put in it?
Here are some great ideas from the Storytelling Nonprofit blog, at 10 improved content ideas for your non-profit newsletter:
- Comment on a news cycle story that relates to your work
- Share an impact story (in my book, this is what most of a newsletter should be)
- Interview a donor
- Do a Q&A with a local influencer who cares about your work
- Share curated resources
- Find a pop culture tie in
- Share a recent media hit
- Re-share your best social media content
- Be kitschy – personify inanimate objects (sounds corny, I know, but it can really get donors interested!)
- Publish op-eds (careful with this one; don't opine on things outside of the cause your donors have signed on to support)
Here are some other things I've seen work well in donor newsletter:
- Impact story in the form of a photo essay
- Article about planned giving -- why donors choose to do it (stick to bequests, not the more complicated products)
- An on-page reply coupon (it improves response)
- Reports on specific recent fundraising campaigns -- how they did and what they'll make possible
Another couple of facts that might help:
- In extensive testing, I've found the 4-page newsletters perform much better than 8-page (and longer) ones. You don't need oceans of content. Just some of the right stuff!
- And 2-page newsletters do just as well as 4-pagers -- sometimes better. Save time and money with a shorter newsletter!
Want to know more about creating a donor newsletter that makes a real difference? Don't miss Tom Ahern's free webinar, "Mommy, why do donor newsletters exist?" Coming May 10, and absolutely free. Register here
from Future Fundraising Now https://ift.tt/2rcRhy2
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