A lot of success comes from doing a ton of small things right. That's especially true when you're raising funds online. That's why this post at The Daily Egg -- 19 Form Design Best Practices to Get More Conversions -- is so useful. It's a long and very detailed post with many examples, so give yourself time to pay attention to it!
- Reduce friction (technical problems, unclear instructions, complicated forms)
- Create a beautifully designed form
- Only add fields you need (asking for information you don't actually need turns people away)
- Test multi-step forms against single-step forms
- Single-column design is best for readability
- Position the messages on the right places (test and find out what people do with your forms)
- Start with the easy questions
- Add auto-format
- Allow copy and paste
- Add a clear CTA message (don't make it "Submit"!)
- The CTA button must have a contrasting color (despite what your brand cops think)
- A/B test the call-to-action buttons
- Indicate when a field is optional
- Don't slice fields (that is, don't divide the phone number field into two parts or the credit card into four)
- Avoid captchas
- Guide your user to the right answer
- Add contact information or a chat
- Use a progress bar when there're too many fields
- Never use a "Reset Form" button
Want help with your online fundraising? I'm available for free 25-minute coaching sessions. Just click here and directly schedule an online conversation with me or with Sean Triner.
from Future Fundraising Now https://ift.tt/2sHCFrh
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