What makes a fundraising story work?
A lot of things, but here are some important observations from the Conversation Agent blog, at The Four Truths of Great Stories:
- Great stories are true to the audience. They connect with your donors' values and experiences. They make the donor (not your organization) the hero.
- Great stories are true to the moment. They might be timeless, but they speak to people now.
- Great stories are true to you. They are real.
- Great stories are true to a higher ideal. Values. Emotions. Beliefs.
The most important time of the fundraising year is just around the corner. Are you ready? Come to my FREE Moceanic webinar, Your Roadmap to Record-Smashing Direct Mail This Year End. It's coming on August 23 (24th some places). Don't miss it! Details here.
from Future Fundraising Now https://ift.tt/2nRd39m
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