When you think about asking donors to give, which of these frameworks are you working from:
- The donor's generosity is one of the tools we use to do our good work.
OR
- We are one of the tools the donor uses to do her good work.
If it's the first, fundraising will always be an uphill battle for you. Because it's not in tune with the donor's framework.
In the donor's world, you -- and every organization she chooses to support -- are how she accomplishes things that matter to her. She is not part of your army; you are one of her tools.
Fundraising works a lot better when you enter the donor's frame of reference!
The most important time of the fundraising year is just around the corner. Are you ready? Come to my FREE Moceanic webinar, Your Roadmap to Record-Smashing Direct Mail This Year End. It's coming on August 23 (24th some places). Don't miss it! Details here.
from Future Fundraising Now https://ift.tt/2PcKmA3
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