Nonprofit annual reports are among the most stressful projects out there. The stakes are always too high, and there are many opinions flying freely, a lot of them poorly informed. I have a personal policy of never working on them. No level of compensation makes it worthwhile.
Maybe you've suffered through an annual report or two. If so, read this post from the Better Fundraising Blog: Is Your Annual Report Worth it?
Spoiler alert: It's probably not worth it!
I have cancelled a bunch of annual reports over the last ten years. We have NEVER seen a drop in giving. Not even once.
That's right. Chances are the only things you'll lose by not producing an annual report will be a few weeks of torment.
Instead, spend the effort on a much more effective way of cementing donor relationships: A donor newsletter. As Better Fundraising says:
[I]f you have a good donor-centered newsletter, published multiple times per year, you don’t need to send your annual report to the vast majority of your donors.
Break free! You have nothing to lose but those annual report chains that waste your time, your money, your energy and your work relationships!
Free online workshop: 5 Steps to a Wildly Successful Bequest Fundraising Program with Christiana Stergiou. October 17 and 18. A must for serious fundraisers ... and it's FREE.
from Future Fundraising Now https://ift.tt/2A4whiD
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