Is it safe to ask donors to give again?

Do you think your donors will only give one gift a year and asking beyond that is a potentially damaging imposition?

That might be true of some. But it's not a great assumption to make, according to the Veritus Group blog.

Talking about major donors (who do have a lower gift frequency than general donors), they make the important point that you shouldn't assume once-a-year is the limit of their support. After all, Donors Have LIFE!

Sometimes we forget that donors donate to us because they love to do so.

Asking for another gift might be exactly what will give them even more joy!

Take a look at all the donors in your portfolio who have made a gift this year. Which of those donors, if you presented something you know they would love, would have the ability to give another gift? Identify those donors, then create a little 90-day plan to ask for that second gift or even a third gift.

You'll be amazed at the response.

Don't assume donors want to limit their giving. And keep in mind that they're giving because they want to give! Give them the opportunities and let them decide how often they'll give.

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from Future Fundraising Now https://ift.tt/2NJnExE