Donor retention is the most important goal of fundraising, difference between success and failure for nearly everyone. It should be your focus all the time.
That's why 7 Easy Retention Wins at The Agitator is worth a look:
- Clean up your addresses. People move around. Keep up with them with NCOA and other sources.
- Say "Thank You." Promptly, emotional, and often!
- Pick Up the Phone. Find reasons to call your donors -- not just to ask for more money, but to thank them and connect with them.
- Improve Your Donor Services. The commercial world is discovering the power of customer service. You should too!
- Be Boring. Great fundraising will always make you a little crazy with its simplicity and repetitiveness. You're not in it for the entertainment value!
- Give Donors Lots of Opportunities to Talk Back.
These things won't break the bank or eat up all your time. But they will pay dividends in long-term income.
from Future Fundraising Now https://ift.tt/2JKXES8
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