Here's a great reminder from Get Fully Funded, at What words should you use to get people to donate?
Three ways we often mess up the ask in fundraising:
- Asking people to support your goal. Ask donors to make something happen, not to meet your budget or fund your program. Few of them give a rip about your goals. But they do care about what their donation makes possible.
- Not focusing on those you serve. Ask them to make a difference, not fund a program.
- No instructions for giving. Literally tell them what to do, as in, "Click here to give" or write a check and put it in the enclosed envelope today." It's not that they don't know what to do; it's about helping them move from inertia to action.
- No outright ask. If you want a donation, you have to do more than hint.
from Future Fundraising Now https://ift.tt/2FRIoCM
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