The 2.6 Challenge raises over £5m on opening day

The 2.6 Challenge raised over £5 million on its opening day yesterday (26 April) - the day this year's London Marathon was due to have taken place. The challenge event was launched earlier this month by mass participation event organisers including parkrun, London Landmarks, Virgin Sport and London Marathon Events to support the charities that would have benefitted from the London Marathon (currently postponed until 4 October). It asks people to help their chosen charity by coming up with an activity based around the numbers 2.6 or 26 (the distance in miles of the Marathon) instead, and to fundraise or donate to Save the UK’s Charities via The 2.6 Challenge website.   https://twitter.com/LondonMarathon/status/1254503828847722501   Last night, funds raised had reached £5m, rising by this morning, 27 April, to almost £6m, according to its website. Athletes, Olympians and Paralympians have joined fundraisers in participating, including Jonny Wilkinson, Richard Whitehead, Dame Kelly Holmes, and Mike Tindell, and the 26 Olympians Challenge.   https://twitter.com/KeriannePayne/status/1254327397752733696     https://twitter.com/Marathonchamp/status/1254408686287622145   Celebrities have been taking part too:   https://twitter.com/dickndom/status/1254403346275934214   https://twitter.com/AlzResearchUK/status/1253766659807952897   The 2.6 Challenge is also supported by sector bodies including Charities Aid Foundation, the Institute of Fundraising, the Small Charities Coalition, Sport England, sportscotland, Virgin Money Giving and JustGiving, and many others:   https://twitter.com/IoFtweets/status/1254319341744644096 https://twitter.com/FundEverywhere/status/1254450581348941825    

from UK Fundraising https://ift.tt/3eU3AHF