Not only are donors giving at record rates, they're also making and updating their wills. And that could be important for your organization.
A recent post at the Good Works blog, Unplanning Planned Giving, outlines the situation and what you can do about it:
... will-making and will-updating activity has mushroomed more than at any time in living memory. Many, many people -- suddenly faced with their own mortality-- decided that they couldn’t delay getting their estates in order.
Here's what you can do:
- Include information on your website that help donors include you in their will. That includes your legal charitable name and registration number, a contact for donors to get in touch with, and sample bequest information.
- Reach out to lawyers, financial advisors, accountants who might have clients they can advice about charitable bequest.
- Publicize how simple a charitable bequest is.
- Share testimonials from donors, volunteers, program recipients, and loved ones about the legacy potential of a charitable bequest.
See also this important white paper by Russel James on legacy fundraising right now.
from Future Fundraising Now https://ift.tt/35Dd3Po
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