Our answers to attacks over fundraising practices and pay have been complacent and detached, when fierce sincerity was called for
People give money and time to us because they love what we do, understand it and feel close to our organisations. For that to happen our communication needs to be ahead of the curve, on the front foot. When we are at our best, charities offer people a clear and transparent connection to the real lives that are improved by our work.
We have to be better than this, people rightly expect more of our sector
Continue reading...from Voluntary Sector Network | The Guardian http://ift.tt/1OrfdW3
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