The loss of goodwill from those predisposed to donate to charity still seems to be going unheeded by fundraisers
Pity the hapless fundraiser who rang an exasperated Alastair Campbell to ask him, not for the first time, to take out a direct debit for a charity to which he had texted a one-off donation. We must hope that the reaction was not one of Malcolm Tucker’s finest.
Campbell, formerly Tony Blair’s chief spokesman and strategist and often cited as the model for Tucker, the volcanic spin doctor in The Thick of It, recounted the story the other day when he talked to charity leaders at an event organised by sector umbrella body the National Council for Voluntary Organisations (NCVO). He was trying to say that even people like him – instinctively well disposed towards charities, understanding of the need to fundraise and indeed highly active fundraisers themselves – get annoyed by insensitive tactics.
Continue reading...from Voluntary Sector Network | The Guardian http://ift.tt/1Lv4piz
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