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Give Penny links to apps such as Fitbit, Runkeeper and Facebook to encourage sponsors to give donations per milestone rather than a fixed sum

Early in 2013, after four months of training hard for a charity cycling event during freezing weather, Lee Clark had to pull out with flu. Feeling he would let his sponsors and charity down, guilt set in.

Later the same year, as an annual participant in Movember, Clark felt that a lot of people were avoiding donating small amounts because of pride or fear of being seen to lack generosity.

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from Voluntary Sector Network | The Guardian http://ift.tt/1SLiIaz

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