Flat, unemotional fundraising messages don't work. Yet we see them all the time. Why? Here are some thoughts on this from PhilanTopic, at Is Lack of Emotion Hurting Your Fundraising? Here are some common mistakes that drain emotion from messages:
- Mistakenly assume that every person is an expert.
- Ignore the emotional appeal of their brand.
- Put too much emphasis on the "investment."
- Tries to sell an idea instead of impact.
Here are some others that I often encounter:
- You think you can instruct people into caring.
- You think emotion is somehow dishonestly manipulative.
- Your primary goal is to feel good about what you say and how you say it.
- "Dignity" is extremely important to you.
- Political correctness.
Fundraising that works is emotional. It's simplistic, blatant, corny, and soupy. That's just the way it is. There's nothing wrong with your donors. That's just the playground you're playing on when you do fundraising.
from Future Fundraising Now http://ift.tt/1l369d0
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