The experience of giving to a charity most of the time ranges between "uninspiring" and "dismal." Lack of attention paid to the donor experience is probably one of the reasons for dropping donor retention rates.
But you can easily buck the trend, and here are three ways to do so from John Haydon, at How to Make Donors Feel So Awesome, They Can't Help but Give More to Your Nonprofit:
- Thank Donors Quickly (When donors wait weeks for an acknowledgement, subsequent retention drops)
- Make Your Donors the Heroes of Your Story (Break the bragging-about-your-awesomeness habit and instead talk about donors and their power to change the world through your organization)
- Connect with Them Personally, Without Making an Ask (A simple thank-you phone call can dramatically increase donor long-term value.
Do these things and watch your revenue grow!
from Future Fundraising Now http://ift.tt/2r08v1n
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