A lot of nonprofit thank-you messages say something like this: "Thank you for being our partner...."
That's about as thrilling to the donor as telling her she has nice elbows.
Donors don't give in order to be our partner. They give to have a positive impact on the world in some specific way. And that's what you should thank them for.
Not for what they did in their relationship with you. It's another way to put yourself in the donor's world and not your world. Which leads to better results every time!
To listen, click here to download the audio file or visit the Fundraising Is Beautiful page here, where you'll find several listening and subscription options.
from Future Fundraising Now http://ift.tt/2y8wP4g
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