Why do reply devices almost always have choices like this?
It's because giving donors choices is good, as noted on the Passionate Giving blog, at Provide Options in Your Ask:
... a good salesperson will often provide two or three options, including the one she is really wanting the customer to buy. It can sound like this: "Mrs. Jones, as we have talked over the last few weeks about what would really work for you in this situation, I have come to believe that Item B (the preferred option) might be the best choice for you. However, you also might be interested in Item A (2nd option which may be a higher price point) or Item C (3rd option with a lower price point than the preferred option)."
Direct mail aimed at general donors typically gives three choices for giving amounts (plus a fourth that's a choose-your-own). I've seen some testing lately that indicates more choices brings in higher response.
So don't limit yourself to three! Five, seven, even ten can raise more for you!
But remember that offering a choice of donation amounts is usually the best thing to do!
Hey! Depending on when you're reading this, you have somewhere around 24 to sign up for my free Moceanic webinar, The Secret Blueprint for Direct Mail that Makes Donors LOVE to Give.
Time is running out! There are still open spots, but you need to sign up now!
from Future Fundraising Now http://ift.tt/2njDuUu
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