From the wonderful Monday Morning Memo, here's a look at the three types of marketing copywriters:
- A gossip trashes competitors.
- A bore talks about their company and their products.
- A brilliant writer talks about how they hope to improve some part of your world.
I haven't seen too many fundraising writers in the "gossip" category. But I see a lot in the "bore" group.
Their fundraising goes on and one about how great their organization is.
Donors yawn.
And flock to the organizations that have brilliant writers who show them why they should donate to those organizations.
The field is amazingly open for fundraisers who choose to connect with donors rather than brag about their organizations.
You have the brilliance in you, and I can help you zero in on it through one-on-one coaching. Click here and discover how you and I can work together.
from Future Fundraising Now http://ift.tt/2Ds2q6t
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