UnBranding: 100 Branding Lessons for the Age of Disruption

Learn from 100 branding stories that will challenge your assumptions about business today and teach valuable, actionable lessons. It’s not about going backwards, it’s about moving forward with purpose, getting back to the core of good branding while continuing to innovate and improve without leaving your values behind. This book is from the authors of UnMarketing. Topics include: Growing and maintaining your brand voice through the noise How to focus on the right tools for your business, for the right reasons Maintaining trust, consistency and connection through customer service and community The most important question to ask yourself before innovation The importance of personal branding in the digital age How to successfully navigate feedback and review  

from UK Fundraising http://ift.tt/2DMw1VP