"I like it" fundraising: expensive entertainment

Are there people on your team who makes changes to your fundraising with the goal of making the message more persuasive to themselves? I bet there are. Most teams have them. Whether they're inexperienced new staff or the chairman of the board, they're costing you a lot. "I like it" fundraising is not really fundraising at all. Whether someone on the team likes it or not should have no bearing. In fact, when insiders like it, it's almost certainly not on target for your donors. That's why "I like it" fundraising is nothing but a form of entertainment. A very expensive form of entertainment for nonprofit insiders. Honestly, it would be better to take about half of the money you're wasting on ineffective "I like it" fundraising and use it to send that person on a vacation where they can get the entertainment they seek without hurting your fundraising. That would do less damage to your revenue. Better yet, expect them to pay for their entertainment with their own money. And keep the fundraising effective -- even though it'll be less entertaining. (This post first appeared on January 28, 2015.)

from Future Fundraising Now http://bit.ly/2AGcshL