Want to know the most impactful place to spend your time on money for online funraising?
Your donation pages.
That's where it all happens.
Or not.
Here are 7 Donation Page Strategies That Actually Convert from Fundraising Coach:
- Don't neglect page design. Make sure it looks like the rest of your website. Remove distractions, like links to other things -- if they are on a donation page, assume they are thinking about donating. Remind them what their gift will do.
- Remember mobile-accessibility. A meaningful percentage of your people are looking at your website on a phone. Make sure it's readable and functional for them.
- Make recurring giving easy. Online donors are more open to giving monthly than offline donors. Make sure it's easy for them to do so.
- Suggest gift amounts. You will do better if you suggest some donation amounts.
- Nail down your payment processing. Make sure you can accept a variety of credit cards (and seriously consider PayPal). Be sure it is completely secure, fast, and accurate, and that processing fees are reasonable.
- Keep your gratitude personal. You can't over-thank, and even when you're online, make sure your thank yous have a human, emotional touch.
- Consider bringing on a consultant. A good consultant can be a large net-revenue booster. Get help form people who really know what they're doing!
from Future Fundraising Now https://ift.tt/2S8Pf1d
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