How does your fundraising make donors feel?

Does your fundraising make your donors feel like this? This is fundraising that asks donors to "support the cause." Or fails to tell what exactly the donor's gifts are going to pay for. Or that claims you'll stop bothering them if they'll just give one gift now. Or does your fundraising make your donors feel like this? This is fundraising that shows them how their giving changes the world. It's specific, urgent, and exciting. Both of these approaches can work to motivate giving. But one of them leads to better donor retention and more donor upgrading. I bet you can guess which one. (This post first appeared on December 10, 2015.)

from Future Fundraising Now https://ift.tt/2OTu8xR