The future is bright, according to Tom Ahern, posting at 101fundraising: I spy 5 fundraising trends in 2016:
- Growth-oriented nonprofits will "discover" donor-centricity.
- Facebook will continue to mature as a fundraising platform.
- There will be a new kind of fundraiser in town (i.e. more professionalized).
- Direct mail will not die ... again.
- Charity rating services will become obsolete (except in their own minds)
Tom is optimistic. And right, I hope. But I can't help but add three more "realistic" predictions:
- The media (especially in the UK, but elsewhere too) will continue to run with ill-sourced, sloppily insinuating "exposés" about "wasteful" nonprofits. Example.)
- Some fundraisers will spend a lot of time and energy chasing fad-of-the-moment online "opportunities" that promise zillions of donors and gazillions of dollars but don't deliver.
- Brand experts will outlaw effective fundraising within organizations that don't realize what's happening to them.
from Future Fundraising Now http://ift.tt/1PPjBJI
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