It's surprisingly easy to write confusing fundraising copy. Here are some must-avoids from Colludo, at Is Your Donor Communication as Confusing as a Bad Music Video?
- Have a point. And get to it.
- Start where the donor is, not where you want them to be.
- Strange metaphors, fluffy language and tacky gimmicks are a waste of time.
- Stop making yourself the centre of attention.
- Tell a good story.
Let me add a few more tips for advanced non-confusers:
- Know exactly -- exactly -- what the call to action is, and aim directly and only at it.
- Repeat the important stuff. Saying something only once is almost like not saying it at all.
- Keep sentences short.
- Keep stories simple, with as few people in them as possible.
from Future Fundraising Now http://ift.tt/1SnA6DF
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