While other sectors did not escape unscathed from their media scandals, charities can learn much from their reactions
We’ve read and heard scandalous stories of hidden sugar in food and drinks, horsemeat making its way into our food and doping scandals. Alongside these are stories of our own sector – charities being badly run, having unethical fundraising practices and paying high salaries.
The recent criticism of charities has led to tougher self-regulation and is believed to have contributed to a drop in fundraising revenue. While other sectors have not escaped unscathed, a united front, increased transparency and a reframing of the narrative has helped them weather the storm.
Continue reading...from Voluntary Sector Network | The Guardian http://ift.tt/1U1rKB6
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