Have you ever wished you could find a few more major donors?
Here's how, from Fired Up Fundraising: Prospecting for Major Gifts? Top 6 Indicators of a Great Prospect.
Don't just dream up the names of wealthy people and then contact them. That seldom accomplishes anything. Instead, look for these factors:
- Past charitable giving to your organization. (This is the main one, the by-far best hint that someone might become a major donor.)
- Past charitable giving to other nonprofit organizations.
- Involvement in nonprofits as a foundation trustee or director.
- Political giving.
- Real estate ownership.
- Business Affiliations.
Wealthy people are pretty much like other people. Some are donors, some are not. These indicators can help you find the donors among the thorns.
from Future Fundraising Now http://ift.tt/2p0TXMR
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