Want to know the easy way to turn your fundraising message from dud to dynamite?
Ask for help for fewer people. One person, ideally.
A lot of fundraisers seem to think their job is to present donors with the enormity of the problem they're working to solve. That's why they don't do as well as they should, according to Ignited Fundraising, at Telling the Story of One vs Many = More Money.
When you tell the big number story you encourage some unfortunate feelings in would-be donors. Instead of feeling moved to give, they feel:
- Overwhelmed. (Donors want to solve problems. But when the problem seems too big to solve, they find it harder to get involved.)
- Confused. (It's hard to even image what a solution looks like when you present a huge problem.)
- Checked-Out. (Stories of individuals capture the heart. Huge problems illustrated by big numbers make no connection!)
Stalin may have said, A single death is a tragedy; a million deaths is a statistic.
Unfortunately, he was right. If you want to raise more money, tell the story of one. Not of the big numbers.
from Future Fundraising Now http://ift.tt/2qoZX62
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