We're in the part of the year when it gets a little harder to raise money for most nonprofits. Does that mean just go on hiatus and stop connecting with donors?
Not according to Ann Green's Nonprofit Blog, at Don't Be a Stranger. Keep in touch with your donors:
- Share an update
- Say thank you
- Create a better newsletter
- Tie in current events
- Focus on relationship building in your appeal
Best of all, just ask for a gift.
I've never seen evidence that asking a donor for a gift hurts the relationship.
But I've seen ample and repeated evidence that if you don't stay in touch and don't ask ... you lose a lot more donors.
Donors may or may not respond to an extra appeal or two, but they aren't going to stomp away in a fit of pique because you asked.
from Future Fundraising Now http://ift.tt/2qXNAz4
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