Grateful patients are a powerful source of new donors for hospitals and medical centers. Having a well-built program for getting these potential powerhouse donors on board can dramatically boost revenue at a very reasonable cost.
The Heroic Fundraising has some great strategies at 8 Tips to Acquire Grateful Patient Donors:
- A great patient experience starts with your staff. (When frontline medical staff understand the importance of fundraising, they can be powerful voices with patients.)
- Multichannel fundraising is best. (Use direct mail, digital, and the telephone. It works!)
- Timing your appeals is critical when reaching out to grateful patients. (Response to grateful-patient fundraising drops steeply after 90 following treatment.)
- Consider applying advanced analytics to your client base. (Knowing things like age, sex, wealth, charitable giving, and more can help you target donors and get better results.)
- Focus on your sustainer programs even during acquisition.
(Grateful patients have a good likelihood of becoming monthly donors.) - Create an onboarding process for your new donors.
- Balance your appeals between patient stories that pull at the heartstrings and exciting research advances.
- Don't let donor retention be an afterthought. (Make sure you do a great job of thanking these donors and reporting back to keep the relationship strong.)
from Future Fundraising Now http://ift.tt/2Dh4vml
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