Here's a cool way to use email sender names

Here's something I saw among the political emails that flooded by inbox last week: Personalized sender names. That is, my name was worked into the sender's identification that shows in the inbox. Here's one, with my full name "via" a specialized sender: And here's another that paired me up with President Obama, as if we were buddies: We've known for a long time that the sender name matters, and that if you're using a system-generated name life like emailbot@organization.org you're not optimizing your email. The logic of getting the recipient's name into the sender address escapes me. But I bet it works! Let us know in the comments if you have any experience with this!

from Future Fundraising Now https://ift.tt/2qJ6xTs