Here's an easy win in direct mail fundraising

Here's a piece from Planned Parenthood that showed up in our mailbox recently:

It's a donor acquisition piece, and it's doing at least one thing that's very smart:

Note how it looks like it's woven? That's not a real texture; it's printed on.

And that's strangely powerful. A textured envelope, even when it's fake texture, often does very well.

Quite likely, an actual texture would do even better. But at added cost to the package that may or may not be worth it.

Use textured paper for direct mail envelopes. Real or fake. It's one of those easy improvements.

from Future Fundraising Now http://bit.ly/2sIMBB7