This might be disturbing. For the first time in a long time, December online fundraising was down, at least for many.
M+R Lab notes What the heck just happened? Riding the December digital fundraising rollercoaster: exciting, scary, a little nausea-inducing!:
December was not quite the celebratory, champagne-popping, record-breaking year-end digital experience that many nonprofits have grown used to over the past few years.
Was it down for you?
Some possible explanations:
- The new tax law.
- The stock market.
- Political fatigue and/or noise.
- The increased focus on Giving Tuesday.
- Technical challenges, especially email deliverability.
- A return to normal after a very strong 2017.
Or some terrible combination of these things. Or something we don't even know about yet?
If you experienced a weak December, you are not alone. Stay tuned as the number-crunchers work on this!
from Future Fundraising Now http://bit.ly/2Rk9Kny
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