Experience makes a difference.
Here's what 25-year professional Steven Screen at Better Fundraising has learned about donors, at Things an Old Fundraiser Knows:
- It's harder than ever to get and keep attention.
- We need more drama and less process.
- We need more National Enquirer and less National Geographic.
- Fundraising should be louder, bolder, redder.
- Don't assume your donor is going to read anything you send them, let alone the whole thing.
- The way your organization does its work is rarely important.
- The best-performing fundraising is usually about something the donor cares about, at the level at which they understand it, and about what their gift will do about it.
- Most small nonprofits have untapped giving of 15% to 25% of their total revenue -- they have a lot of donors who would like to give more money if they are Asked well and then cultivated correctly.
- Most of the barriers to raising more money are self-imposed.
- Successful fundraising is a knowledge issue, not a talent issue.
- Donor generosity is amazing.
These are nuggets that can help you transform your fundraising!
from Future Fundraising Now http://bit.ly/2CUoVhP
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