Afraid the US presidential election is going to crush your fundraising?
Don't be. At least, don't blame all your woes on the election.
A recent Blackbaud study, reported at npEngage (Giving in an Election Year) looked at giving in the last presidential election year, 2012, and compared it to giving in 2011. It showed small impact on charitable giving.
The study found that donors who gave to national political campaigns in 2012 also gave more to the charitable organizations in 2012 than they did in 2011.
The Blackbaud Index of Charitable Giving showed a 1.7% increase in giving in 2012 over giving in 2011. This increase, however was not across all charitable sectors: Giving to religious organizations went up 6.1%; giving to education went up 1.6%. Giving to International Affairs, Healthcare, and Human Services went down 2011 to 2012.
It's apparent that political fundraising doesn't meaningfully siphon dollars away from nonprofits. But many of us have seen some negative impact on fundraising campaigns, especially in the weeks leading up to the early November elections. The negative effect is often stronger in battleground states than in others.
It's probably wise to lower your expectations for fundraising campaigns this fall, especially in October. But the sky is not falling!
Download the study here (PDF; registration required).
from Future Fundraising Now http://ift.tt/24hDcfb
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