GivePenny connects fundraisers to Twitch

Users of digital fundraising platform GivePenny can now connect their fundraising pages to online gaming community Twitch. This will allow them to connect their gaming experiences to fundraising activities in new ways. Twitch is one of the most popular PC and console online gaming communities, with 9.7 million daily active users. It is used to watch and discuss games live or via video on demand. The first charity to take advantage of this new opportunity is paediatric palliative care charity Tŷ Hafan. Their supporters now have access to a range of new features designed to inspire gamers to raise money for the charity. Live gaming for charity Users keen to run a gaming-related fundraising activity can now stream their gaming action via their GivePenny page, which includes a chat window plus key statistics such as the number of hours streamed. Longer is quite often better! Gaming marathons lasting 24 hours or more are popular amongst many players. Using the GivePennies milestone donation feature fundraisers will be able to collect sponsorship against specific personal gaming goals, helping to sustain and encourage their efforts. Users can generate donations for their charity even after the live broadcast. Supporters will be able to play back gaming broadcasts and still make donations to the promoted charity. Lee Clark founder and CEO at GivePenny said: "Millions of pounds have been raised the charities around the world by the gaming community over the past few years, sometimes by cobbling together a combination of a streaming platform like Twitch, social media, website and payment merchant like PayPal. "We wanted to provide the most effective safe secure and most importantly fun environment the game is to raise money online". The team at Tŷ Hafan were very keen to help them test and develop the new service. Clark added: "It will be exciting to help them try to inspire a new fundraising channel outside of traditional community and events-led fundraising methods." The new features are now available to all other charities who are registered on GivePenny. Raise Your Game A gaming themed appeal called Game Raiser: Raise Your Game for Tŷ Hafan is to be published on the GivePenny website. Work is underway to promote the appeal to existing supporters of the charity. There will also be a new section of the site designed to celebrate all of the fundraising activities of gaming fundraisers in one place.  Sara Webber, Head of Marketing and Communications at Tŷ Hafan said: "We're very excited to launch this partnership with GivePenny as it will provide us with a new fundraising platform and give us increased access to new audiences".

from UK Fundraising http://ift.tt/2jPjXef