How well do you thank your donors?
It might be the most important thing you do. And for many organizations, it's one of the least thought-through activities.
Here's some help from the Guidestar Blog: Nine Mistakes Nonprofits Make Thanking Donors. These errors are common and do all kinds of long-term damage to donor relationships:
- Delaying (Thank them immediately!)
- Misspelling (Getting the name wrong could be the worst error of all!)
- Failing to Personalize the Salutation
- Yawn-Inducing Content (Make your thanking just as exciting and emotional as your asking.)
- Neglecting to Mention Something a Donor Asked You to Do (Did they ask to be anonymous, or to make the gift in honor of someone else?)
- Forgetting to Tell the Specific Impact the Gift Will Have
- Overlooking the Opportunity to Provide Something of Value (Think about what they want out of the gift. It's probably not just the tax deduction!)
- Not Including the Name of a Contact Person
- Sounding like you're asking for more
I have a theory: If we knew how to quantify how donors experience our thank-yous ... we'd spend more time and energy getting that right than we do getting our asking right!
from Future Fundraising Now http://ift.tt/2knfWiA
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